From Foster's comes Nelson. But you gotta be in Australia apparently to drink it.
From TheTabooGroup:
"We’re not at liberty to divulge much more information at this time, lest to say that if you wish to meet a stranger you heard about online that won’t turn out to be a balding, middle aged trannie, then NELSON BEER can be found at the following venues: Sister Bella, St Jeromes, Sarti, 161, Collins Quarter, Katuk, Argie Bargie, Yellow Bird, Revolver, Mr Wilkinson, Electric Lady Lounge, Trunk, Nevermind, Windsor Castle, Cherry Bar, Carlton Club and Blue Bar…"
"Itʼs been a long time coming, but the Trial Brew, also known as Batch #15, has finally been dubbed andofficially launched.
Trial Brew began its life in a plain bottle appearing as a silent sponsor of music, fashion, and art eventsduring the latter months of 2008. At these events, as well as through a website and special informationpostcard, we gathered feedback from creative types (approximately 1,000 of them) regarding the look, taste,and possible names for the beer.
This information was then collated in a neatly labelled ring binder and sent to our brewers and various otherimportant people. After analysing this information the educated types made a few minor changes to TrialBrew, resulting in the Nelson we see today."
Next the taste was built on Customer Feedback, the plain bottle was shopped out to various designers, and Nelson was complete.
As much as the incognitoast crew loves beer, we also love packaging. More photos and info can be seen and read here at TheTabooGroup, the masterminds behind the design project.
I need a brew.
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